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K-State Today

November 10, 2015



Monsanto's Vance Crowe to lecture tonight

By Lindy Bilberry

Poster Image for ULS

Vance Crowe, director of millennial engagement at Monsanto in Saint Louis, Missouri, will present "Crossing Over the Mountain: Understanding Memes and Networks to Outcompete the Fear of Modern Agriculture" as part of the Upson Lecture Series at 7 p.m. Tuesday, Nov. 10, in Forum Hall in the K-State Student Union. This lecture is free and open to the public.

Crowe will examine the pattern of trust that consumers have in food and those who produce it. Additionally, Crowe will address common consumer misperceptions about food production and from where those misperceptions stem.

The Upson Lecture Series has been fully endowed by the generous support of the Kansas State University College of Veterinary Medicine classes of 1962 and 1966. The Upson Lecture Series is biannual event, initiated in 2009, which seeks to address pressing issues in agriculture.

Food For Thought, the organizer of the Upson Lecture Series, is a grass-roots group of agriculture enthusiasts who strive to bridge the gap between consumers and food production. The group includes K-State undergraduate, graduate and veterinary students, as well as young alumni, who work under the guidance of Dan Thomson, professor of diagnostic medicine and pathobiology, and Don Boggs, associate dean of the K-State College of Agriculture.

Read more information about Food For Thought, read the blog, or follow them on Twitter or Facebook. For more information about the lecture, contact Lindy Bilberry, the lecture series' coordinator at bilberry@k-state.edu.