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K-State Today

October 2, 2015



K-State student-athletes featured in Big 12 Champions for Life campaign

By Communications and Marketing

Starting Oct. 3, the Big 12 Conference is recognizing some of the conference's most remarkable student-athletes during conference football games. Kansas State University track student-athlete Sara Savatovic will be recognized as part of the conference's Champions for Life campaign.

A public service announcement featuring Savatovic will air during the K-State vs. Oklahoma State University football game Saturday, Oct. 3. The game will be televised starting at 3 p.m. on Fox Sports 1.

"The work ethic and dedication student-athletes display in classrooms and in athletic arenas is remarkable," said Kirk Schulz, president of Kansas State University, chair of the NCAA Board of Governors and member chairman of Big 12 Board of Directors.

The campaign features students from all of the conference's universities, who excel in the classroom, exhibit leadership, take part in community service and overcome obstacles while pursuing higher education. The campaign also emphasizes the importance of providing scholarships to student-athletes.

"Athletic scholarships provide these young people with an opportunity to better their lives," Schulz said. "It is heartening that an overwhelming majority of student-athletes take full of advantage of this life-changing opportunity."

The campaign will profile more than 150 student-athletes during the 2015-2016 academic year.

“We want to tell the often-overlooked stories of our student-athletes," said Big 12 Commissioner Bob Bowlsby. "People need to understand how much student-athletes grow as individuals and as next-generation leaders once they arrive on campus. We believe Big 12 Champions for Life will provide a window into the lives of these extremely motivated young men and women."