June 19, 2015
University sees success from media outreach
The Division of Communications and Marketing delivered a one-two punch for Kansas State University researchers as a host of top-tier media outlets featured various research studies at the university for the second week in a row.
• Leaders are made, according to The Los Angeles Times. Among the thousands of stories circulating, the newspaper chose to cover the possibility of a leadership gene that was the focus of a K-State news release.
• Belief in a good story trumped all when Smithsonian magazine used a K-State news release about belief in pure evil as the backbone for its story on how support of the death penalty may be linked to belief in pure evil.
• Smithsonian magazine also had a lot to say about fatherhood and research at K-State when it cited a K-State news release about how fathers feel guilty for picking activities and exercise over family time in its story about new things science says about being a dad.
• Beth Bohn, senior editor, had a story idea with some bite. She suggested a Kansas City Star reporter visit with a tick expert about K-State scientists breeding ticks to study how to stop diseases from spreading. The result was something the Chicago Tribune and MSN sank their teeth into.
• Social media users gave a big thumbs up to a news release about K-State being awarded a U.S. patent for a preclinical cancer detection test. The post has gotten more than 2,850 likes and has been shared nearly 850 times.
Catch up on all the latest news hits concerning K-State by checking out the K-State in the news today website.