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K-State Today

August 15, 2014



Gould publishes article in Publishing Research Quarterly

By Thomas Gould

Thomas H. P. Gould, professor in the A.Q. Miller School of Journalism and Mass Communications, has published a work about the merging of global cultures into one culture in the journal, Publishing Research Quarterly, August 2014.

From the abstract: What has been a difference in cultures that has existed for several millennia may be gone by the end of this century, possibly much sooner. OK, you might be thinking, how? Ah, there's the rub! For in order that multiple cultures will disappear, languages must merge, religions must disappear, governments must change, and all the other elements that constitute unique cultures must melt together into a singular pull-down menu bar or an easily updated app-driven hand-held — if not much smaller — device. So much of that is already happening that it is hard to claim much insight with much certainty. The article seeks to examine the roles of each culture, applications and advertising in the change in the way we, as individuals, shift our own societies, our own communication. 

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