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K-State Today

July 2, 2014



Big 12 Conference launches new logo, campaign

By Communications and Marketing

The Big 12 Conference launched a new logo July 1 that integrates the conference's iconic heritage with a progressive new look.

The conference also launched the "One True Champion" brand messaging. Institutions don't win a regular-season conference title in the Big 12 because of who is not on the schedule. The conference will decide the champion the fairest way possible; everyone plays everyone, every year, the same number of times.

In addition, a redesign of the website has a lot to offer including:

  • Links to the new social media platforms. Be sure to follow the Big 12 to receive the latest results, news and notes on the conference and its teams.
  • The Big 12 Minute. The first digital report of its kind in college sports remains a cornerstone of the site and continues to set a high bar showcasing the events and accomplishments of the programs, coaches and student-athletes that comprise this great conference and its 10 members.
  • Big12MakingaDifference.com. The acclaimed academic microsite highlights how conference institutions are using advances in science, technology, engineering and mathematics, or STEM. Learn how STEM research in the Big 12 is "Making a Difference."