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K-State Today

March 5, 2014



Swilley presents at inaugural Boyer-Switzer Lecture Series

By Regina Beard

Switzer, Swilley, Boyer, and Wiley

Esther Swilley, associate professor and L.L. McAninch chair in business, presented "Blog, Pin and Online Review Effects on Advertising Attitudes and Purchase Intentions” at the inaugural lecture in the Boyer-Switzer Lecture Series on Feb. 28.

The series was established by the Black Faculty and Staff Association in recognition of two K-State stalwarts, Charles Boyer and Veryl Switzer.

Please bring your lunch and join the Black Faculty and Staff Association at the next general meeting from noon to 1 p.m. Wednesday, March 5, in 342 Waters Hall.