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K-State Today

July 1, 2011



Brand new: Kansas State University graphic identity launches today

By Tyler Sharp

Today marks the official launch of the university's "One K-State, One Voice" graphic identity. The launch is the culmination of campus and communitywide focus groups that helped to develop the university's new wordmark. The wordmark will be used on all university marketing materials. A guide to wordmark usage is available here.

"Establishing a uniform Kansas State University brand will be important as K-State moves toward the goal of becoming a top 50 public research university," said Jeff Morris, vice president for communications and marketing. "We are actively collaborating with communicators from across campus to make this a reality."

A variety of free creative services is available through the Division of Communications and Marketing including graphic design, marketing, photography, video production, website development and writing.

For campus entities that previously accessed design and marketing services through a state contract held by the Division of Continuing Education, there is now a new outsource partner effective today. This contract is managed through the Division of Communications and Marketing. Please contact Katie Mayes at 532-2535 or kmayes@k-state.edu for services or with questions.