News & Views
Volume 2, Issue 3

"I think I've invented something of commercial value ... What now? (Part II)
By Tresa Landis, Financial and Information Specialist, Kansas State University Research Foundation and Gary Rabold, Vice President, Mid-America Commercialization Corporation

    In Part I of this two-part series, we discussed the policies under which intellectual property issues are administered at Kansas State University and the process of taking an invention from conception to the marketplace. In this article, we will look at the latter in more depth, expanding on steps taken once K-State's Patent Advisory Committee (PAC) has accepted the invention on behalf of the University and it has been assigned to the KSU Research Foundation (KSURF).
    Once the invention is accepted, it starts down two parallel but distinct pathways: one path in the route of protection, the other to the marketplace. As expected, the same people are involved in both activities on the University's behalf. They are the inventor, KSURF and MACC.

The Protection Route
    There are several ways to begin protection. The starting point is usually indicated by how much is known about the technology and its prior art. It is very useful for the process, and sometimes informative for the inventor and his or her students, to search for related patents using either the U.S. Patent and Trademark Office's (USPTO) Web site or the Delphion site.
    The patent application is then reviewed by the inventor, KSURF and MACC primarily to ensure the essence of the invention is captured and that commercialization issues are factored in. Several drafts, and in some instances additional research, might be necessary before a final application is filed.
    The prosecution of an application entails correspondences with the USPTO, wherein rejections are presented that must be disproved to the degree possible. Generally, claims are modified along the way according to how successfully rejections are argued.
    Inventor input is crucial during prosecution. In responding to rejections, the inventor needs to be in a "bilingual" frame of mind; maintaining and awareness of the scientific language as well as the legal language of the patent application. Of course, the desired outcome is to receive a patent that has sufficient coverage to be of commercial value to the industry.

The Commercialization Route
    As with protection, there are a variety of ways to take an invention ot the market place. We'll look at the two most common ones.
    In the first scenario, the invention is a product of industry sponsored research. In this case, the sponsor generally has a first option to negotiate for rights to the invention, with few if any license terms actually specified. Nevertheless, with industrially sponsored research. the licensing process gets a "jump start."
    In the second scenario, the invention is a product of either unsponsored research or government-sponsored research. In these cases, there are many ways to identify potential licensees but the most successful contacts frequently come from the inventor. His or her assistance is again crucial in identifying  companies with potential interest in the technology and the ability to successfully commercialize it.
    Some common methods of identification at the inventor's disposal are conferences where the inventor has presented the invention (hopefully after filing a patent case), knowledge of companies working in the field, and scientific colleagues who can champion the invention within their companies. Through a variety of paths, MACC pursues additional licensees in collaboration with the inventor.
    From the company standpoint, licensing any new technology is a very risky undertaking. For the most part, university technology is in the embryonic stage and requires considerable investment of additional resources before it ultimately gets to market where it can begin to recoup the company's investment to make a profit (and pay royalties).
    The reputations of the inventor and the institution play significant roles in successfully transferring the technology. If the inventor or the institution has strength in the field, the company is much more willing to accept the risks.
    License negotiations consist of several areas of discussion including the grant of exclusive or non-exclusive rights in a field of use, commercialization milestones, royalty rates, patent protection and legal reimbursement. The most successful licensing ventures end in establishing relationships with the licensee that can lead to other collaborative or licensing possibilities.
    Although the inventor is not a direct party to the license negotiations, his or her participation in the process often continues until the licensee is able to develop the technology into a product or service that meets its customer's needs.
    As you can see, the processes of patent protection and commercialization have to work together successfully to yield the desired result of commercially viable invention the justifies the time and expense invested by all parties.
    Do you have invention that merits patenting? Give us a call. We would be pleased to talk with you about it. Please contact us at 785-532-5720 or tech.transfer@ksu.edu.



Copyright ©2002 Mid-America Commercialization Corporation.
Permission is granted to copy and distribute this information provided that this copyright statement accompanies such distribution.

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