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Media Relations and Marketing

Chapter 3320

Revised October 22, 2004

Table of Contents

.010 General Information

.020 K-Statement

.030 Media Guide

.040 News and Feature Stories

.050 Breaking News

.060 Questions Relating to Media Relations and Marketing


.010 General Information

Media Relations and Marketing is the official outlet for print and broadcast news materials relating to K-State policies and administration. The mission of Media Relations and Marketing is to foster a positive public awareness of the university and its functions through the general news media; serve as the primary media relations office of the university; and assist each university unit in carrying out its mission by supporting and assisting its communications efforts. Media Relations and Marketing services are available to all K-State departments and activities.

.020 K-Statement

Media Relations and Marketing is responsible for writing, editing and producing the university's faculty-staff newsletter, K-Statement. Deadlines for upcoming issues are published in each issue.

.030 Media Guide

Media Relations and Marketing is responsible for writing, editing and producing a media guide for print and broadcast media, listing faculty members and their areas of expertise. It is available online at http://www.mediarelations.ksu.edu/WEB/News/MediaGuide/mgindex.html.

.040 News and Feature Stories

Media Relations and Marketing is responsible for writing, editing and producing news and feature stories and tipsheets for print and electronic media. Timeliness is of critical importance, so everyone is encouraged to contact Media Relations and Marketing well in advance of an event. News sent to the media prior to an event, award ceremony, etc., is much more likely to be used than news mailed afterward. News about student awards and honors is always useful to hometown news media.

Student hometown information forms are available in Media Relations and Marketing, 9 Anderson Hall, or on the Web at http://www.mediarelations.ksu.edu/WEB/News/Forms/forms.html.

.050 Breaking News

A major role of Media Relations and Marketing is to assist the university community in handling breaking news. It is essential and the responsibility of each unit head to notify the director of Media Relations and Marketing in the event of breaking news. Our ability to respond quickly aids the media in accurately covering news and events at Kansas State University.

.060 Questions Relating to Media Relations and Marketing

Questions should be phoned to Media Relations and Marketing at 785-532-6415, or may be sent via e-mail to media@k-state.edu.

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Kansas State University
October 22, 2004