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News Services
Kansas State University
128 Dole Hall
Manhattan, KS 66506
785-532-2535
media@k-state.edu

Information provided by K-State News Services may be reproduced without permission. The marks and names of Kansas State University are protected trademarks and may not be used in any commercial or private endeavor without the approval of the university.

SOCIAL MEDIA AT K-STATE

Suggested YouTube guidelines

 

Subcommittee members

 

Cheryl May, chair
Ben Kohl
Gerry Snyder
Rosanna Vail
Morgan Hanson
Michael Oetken
Shaun Kirmer
Dena Bunnel
Susan Jagerson

K-State offices and departments who wish to use the official K-State YouTube background are asked to agree to adhere to these guidelines. To request the background, send e-mail to media@k-state.edu.

 

Suggested YouTube guidelines

 

• To avoid copyright issues, submit only original content.
• Make sure students are not on FERPA no-release list. If so, have they signed a waiver form approved by the university attorney's office?
• For your department/college/office channel, use an official K-State background design.
• Plan on two versions of your video, one with closed captioning. Google provides free software for this:
http://captiontube.appspot.com/
• Don't allow comments or ratings unless you monitor them full time. Allow video responses with the caveat that you approve them before they post.
• It takes a tremendous time commitment to monitor and approve comments, so you may want to allow comments or ratings on your entire channel, but not for individual videos.

You may want to allow comments/ratings on your entire channel, but not allow comments/ratings on individual videos -- this is the recommendation from the IT staff because of the tremendous time commitment it would take to monitor and approve comments.

 

Suggested YouTube best practices

 

• Keep videos as short as possible while still accomplishing your goals.
• Seek out student-generated content.
• Use as many keyword tags as are appropriate, and always include K-State, KSU and "Kansas State University"

 

Published by K-State Communications and Marketing; compiled by members of the volunteer social media work group, summer 2009