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News Services
Kansas State University
128 Dole Hall
Manhattan, KS 66506
785-532-2535
media@k-state.edu

Information provided by K-State News Services may be reproduced without permission. The marks and names of Kansas State University are protected trademarks and may not be used in any commercial or private endeavor without the approval of the university.

SOCIAL MEDIA AT K-STATE

Suggested Twitter guidelines

 

Subcommittee members

 

Erinn Barcomb-Peterson, chair
Stephanie Gorges
Suzy Hay
Natalie Blair
Kevin Roberts
Morgan Hanson

 

• K-State offices and departments who wish to use the official K-State Twitter background are asked to agree to adhere to these guidelines. To request the background, send e-mail to media@k-state.edu.

• Only post tweets that are directly tied to your mission (for example, News Services tweets are about K-Staters in the news; athletics tweets are about sporting events.) Some campus personalities like the president, first lady, and athletic director, have individual sites that also represent the university.

• Use appropriate K-State logo or photo to identify account.

• Identify yourself clearly in the brief bio space, either as an office or as an individual in an office.

 

Best practices for K-State Twitter use

 

• Write text specifically geared to the abbreviated format of Twitter, rather than cutting and pasting existing text.

• Use of common abbreviations and texting language is okay. Spice up your Tweets with conversational and playful language, when appropriate.

• Try to update your page at least one per day and up to five times a day, spacing Tweets evenly rather than sending them en masse. On slow days, try posting a question (e.g. "What's your favorite spot on campus?") or a photo you've taken. If you really have nothing to say, don't tweet.

• Try to mix your types of Tweets. For example, post some updates about what's new in your department; use photos and videos when appropriate; try starting a conversation with a user. Try to reach followers with broad interests.

• Tag your message with #kstate, not #k-state, in order to allow more users to find your comments in a "K-State" search. Twitter does not recognize the hyphen, and so the only part that is an active link is "#k" when you use the hyphen.

• Use links freely to convey your message completely.

• Respond visibly to any follower who asks a question: other people may have the same question.

• Delete profanity or other language deemed inappropriate in direct messages or before re-Tweeting. Block any followers you find inappropriate.

Elaine Edwards blogs about Twitter. She also provided the following list of Twitter accounts at K-State. To add to this list, please contact media@k-state.edu.

* @AhearnFund / Ahearn Fund
* @amisuccess / AMI
* @CherylinKansas / Cheryl May
* @considerkstate / Consider K-State
* @DaltonHenry / Dalton Henry
* @elainecarol / Elaine Edwards
* @halecommons / Hale Library Commons
* @humecsupport / Human Ecology Support
* @humecweb / Human Ecology Web
* @itnewskstate / k-state itac
* @John_Currie / John Currie
* @k_state_news / K-State News Services
* @kboone / Kris Boone
* @KSDBnews / KSDB News
* @kstate_1stlady / Noel Schulz
* @kstate_pres / Kirk H. Schulz
* @KStateACS / Alumni Career Services
* @kstateag / K-State Agriculture
* @kstateAgToday / K-State Agtoday
* @KStateAlumni / KState Alumni
* @KStateASCC / K-States Arts & Sciences Council
* @kstateatsalina / K-State at Salina
* @kstatedistance / K-State Distance Education
* @kstatefinaid / kstate financial aid
* @Kstategr / K-State Government Relations
* @kstatehe / Human Ecology
* @kstatelibraries / KState Libraries
* @kstatembb / K-State Basketball
* @kstatenews / K-State Research and Extension News
* @kstatepfa / K-State PFA
* @kstatesports / K-State Sports
* @ksu_CES / K-State CES
* @KSUJMC / K-State JMC
* @KSUPhoto / KSU Photo Services
* @KSUVolCenter / K-State Vol Center
* @mccainksu / McCain Auditorium
* @mwesch / Michael Wesch
* @pusser / Larry Jackson
* @sportscollegian / K-State Collegian
* @tdenoble / Tim de Noble
* @ThinkKState / Think K-State
* @transfer2kstate / K-State Transfer

 

Published by K-State Communications and Marketing; compiled by members of the volunteer social media work group, summer 2009