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Kansas State University
128 Dole Hall
Manhattan, KS 66506
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media@k-state.edu
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SOCIAL MEDIA AT K-STATE

Facebook

 

Subcommittee members

 

Sharon Morrow, chair
Alejandro J. Suñé
Susan Berhow
Michael Oetken
Jenny McCraw Dale
Donalyn Rhodes
Morgan Hanson
Dan Donnert

 

Types of Facebook pages

 

• A fan page is an offical page for a brand on Facebook, often with several thousand fans. Examples include K-State's official fan page for future students and others, and the K-State Alumni Association page.

• A group page promotes interaction based on common interests rather than personal relationships. Membership for group pages can range from five or so members to around 100. An example of a K-State group page is the Kansas State University Cycling Club.

• A personal page is an individual page used to build personal relationships with "friends" and family members who ask to join your page or whom you invite to become your "friend." You can set your page for everyone to see, or only allow friends you have "confirmed" to see your content. Some people use their Facebook page to network with colleagues as well, though LinkedIn is often preferred for making professional connections.

 

Facebook best practices for fan or group pages

 

• Be clear about what your objectives are and who your audience is for your particular Facebook page.

• Keep content fresh and dynamic to keep people coming back to your site. Post updates several times a week, but you don't need to overdo it. Although Twitter users often post throughout the day, Facebook users might only post several times a week.

• Keep the social networking aspects of Facebook by allowing people to communicate with each other and by allowing opportunities for people to write on the wall and post photos, videos, and links. You can ask questions in your updates, ask for photos, and more to create interaction.

• Put http:// before all Web sites in all URLs so the link is automatically hyperlinked and only one click away.

• Monitor your site and delete profanity or rude comments. At the same time, respond to any negative or inaccurate comments about K-State by providing accurate information.

 

Published by K-State Communications and Marketing; compiled by members of the volunteer social media work group, summer 2009