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News Services
Kansas State University
128 Dole Hall
Manhattan, KS 66506
785-532-2535
media@k-state.edu

Information provided by K-State News Services may be reproduced without permission. The marks and names of Kansas State University are protected trademarks and may not be used in any commercial or private endeavor without the approval of the university.

SOCIAL MEDIA AT K-STATE

Branding appearance

 

Subcommittee members

 

Elaine Edwards, chair
Alejandro J. Suñé
Ben Kohl
Brett Foltz
Donalyn Rhodes
Joni Smoller
Julie Lea
Melinda Sinn
Sharon Morrow
Tami Breymeyer
Steve Logback
Kristin Hodges
Shaun Kirmer

 

Suggested social media branding appearance guidelines

 

1. Main color of Purple to be used.

The Web colors for K-State purple are:
Pantone 268c (coded)
Pantone 268u (uncoded)
Hex = 502d7f

2. Include a statement: An official site of Kansas State University (need clarification on determining which sites or pages are official however).
3. Use powercat logo
4. Use k-state (preference lower case)
5. Not recommended to use old logos or other former branding items (old Willie logos, for example).

 

Links on social media branding

 

Building Your Online Brand With Social Media Tools
A Simple Presence Framework by Chris Brogan
Make Presence Management Work for You A follow up article to A Simple Presence Framework

 

Published by K-State Communications and Marketing; compiled by members of the volunteer social media work group, summer 2009