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Source: Diane Swanson, 785-532-4352, swanson@k-state.edu
http://www.mediarelations.k-state.edu/WEB/News/MediaGuide/dswansonbio.html
News release prepared by: Keener A. Tippin II, 785-532-6415, media@k-state.edu

Wednesday, October 18, 2006

K-STATE BUSINESS ETHICS PROFESSOR SAYS HP BOARDROOM SPYING CASE COULD HEIGHTEN PUBLIC CYNICISM TOWARD CORPORATE LEADERS

MANHATTAN -- In the wake of the Hewlett-Packard spying scandal, a Kansas State University business ethics expert thinks companies must be very careful not to abuse their power and create a surveillance culture that abuses the privacy rights of their stakeholders.

Diane Swanson, a K-State associate professor of management and von Waaden business administration professor, said in the case of HP, where its now ex-chairwoman and four other people face charges in a boardroom-news leak spying case, discovering the source of the leak should have been handled internally without violating the privacy rights of employees and the media.

"We cannot lose sight of the fact that what appears to be a dysfunctional board at the top is the root cause of the problem and that it led to violations of privacy for other stakeholders, not to mention a concern for stock value on the part of shareholders," Swanson said.

According to Swanson, given the loss of confidence society is experiencing in the top levels of business and government, Americans cannot risk deterring the media in its important role as a watchdog.

"If corporations are allowed to extend their powerful control mechanisms into the pressroom, it will have a chilling effect on media coverage of corporate conduct and threaten the public's right to know," Swanson said. "In my opinion, the media is not covering corporate abuses of power nearly enough. The antics that HP has been alleged to use will only make matters worse if it sets the bar for future corporate behavior.

"Unfortunately, many organizations tend to want to shoot the messenger instead of fixing the root problems. The board of directors has a responsibility to exercise due diligence and loyalty, not leak information that will hurt the stockholders. Information that will hurt HP's competitive advantage should not be tolerated," she said.

Ultimately, it is the heavy-handedness of HP's response that most concerns Swanson.

"It's a corporation, not a gulag," Swanson said. "As an ethicist, the failure of the firm to set the tone for corporate social responsibility is unsettling. Instead of knowing how HP actually serves society and stockholder interests, we are questioning its potentially heavy-handed violations of fundamental privacy rights. It is up to the firm's top officials to get the dysfunctional power dynamics under control and return the firm to a focus on its product and serving constructive social values.

"As citizens, we are already tolerating enough of a surveillance culture now. We don't need to have corporations joining the act and getting away with it," she said.

Swanson said she has been concerned for some time that many of the elites in government and business are serving their own narrow interests, having lost sight of their stewardship role in serving the needs of others.

"The mechanisms of government and business are ultimately justified only if they serve the greater good," Swanson said. "In the case of HP, it appears that many interests are not being served as well as they should be. The shareholders could potentially lose share value. Reporters and employees could experience a loss of privacy. There could be a chilling effect on the media's watchdog role.

"Ultimately, the public loses more trust in one of the most important generative institutions in our society -- business. And if government officials do not use this opportunity to reign in such questionable behavior, then confidence in the government will continue to decline."

In Swanson's eyes, this is the most serious loss of all.

"Already, we have too much corporate influence in government allowed due to lobbying and other influence mechanisms," she said. "It is time for proper business and government boundaries to be re-established on behalf of the public good."

Swanson is spearheading a campaign to emphasize the importance of ethics in business education. She attributes part of the recent sweep of corporate scandals to nationwide business school curriculum inadequacies. Swanson's endeavor has earned the endorsement of more than 200 professors, ethicists and business professionals, as well as two conference boards and national and international media coverage.

 

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