Three K-State marketing students use persuasion skills to earn scholarships in sales competition

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Note to editor: Erin VonFeldt is a graduate of Blue Valley West High School, Overland Park.
News release prepared by: Katie Schurman, 785-532-2753, schurman@k-state.edu

Wednesday, April 11, 2007

THREE K-STATE MARKETING STUDENTS USE PERSUASION SKILLS TO EARN SCHOLARSHIPS IN SALES COMPETITION

MANHATTAN -- The Brase Financial Group of the Northwestern Mutual Financial Network has awarded scholarships to three marketing students in Kansas State University's College of Business Administration as part of a sales scholarship competition.

In the competition, students participated in sales role-playing scenarios with the professionals. More than 120 K-State students developed seven- to 10-minute sales presentations. Students were videotaped giving their presentations, and the top 20 students were interviewed. Winners were selected based on a combination of their presentation and interview scores.

The first-place winner, Claire Chapman, senior in marketing, Wichita, received a $1,000 scholarship. Erin VonFeldt, a junior in management, Manhattan, was awarded second place and a $600 scholarship. The third-place winner was Megan Hopkins, senior in marketing, Iola, who earned a $400 scholarship.

The Brase Financial Group, Kansas City, Mo., sponsors the sales scholarship competition in coordination with a professional selling class offered by the department of marketing in K-State's College of Business Administration.

Northwestern Mutual Financial Network, the marketing name for the sales and distribution arm of the Northwestern Mutual Life Insurance Company, is made up of 7,900 representatives with more than 350 offices worldwide.