Swinder Janda
Paul Edgerley Chair in Global Business and professor of marketing
Swinder Janda, professor of marketing and Paul Edgerley Chair in Global Business at
Kansas State University, is an expert on online buyer behavior and customer satisfaction.
Janda's research led to the creation of a five-dimension scale that measures the customer
service quality of Web sites. By addressing issues of company performance, Web site
information, security, product sensation and access, Janda has categorized the needs
of Internet shoppers into easy-to-follow guidelines.
His primary areas of research include brand identification, satisfaction, brand loyalty and relationship issues. His teaching interests include global and international marketing, international business, marketing research and consumer behavior, all of which he has taught numerous times in the United States as well as in Germany and Italy.
He is an active member of the Fulbright Senior Specialists Roster and has worked to enhance K-State students' global knowledge and experiences through study abroad courses that blend conceptual knowledge with business site visits in countries like Belgium, France, Germany, Italy, the United Kingdom, China and Hong Kong. Nearly 150 students have participated in these programs designed and implemented by Janda.
Janda received his bachelor's degree in 1987 from the University of Panjab, Chandigarh, India. He earned his master's degree in 1992 and his doctorate in 1996 from the University of Arkansas. He joined K-State's College of Business Administration in January 1998. In 2006, he won K-State's Presidential Teaching Award. He has published more than 30 refereed journal articles in marketing, has made numerous presentations at national and international conferences, and has consulted with companies like Microsoft Corp. and Veriprime Corp.
Janda can be reached for comment at 785-532-5439 or sjanda@k-state.edu.