Kevin P. Gwinner

Professor and head of the department of marketing

Kevin P. GwinnerKevin Gwinner is a professor and head of the department of marketing at Kansas State University. He received his doctorate in marketing from Arizona State University. He also has a Master of Business Administration and bachelor's in finance from Arizona State University. Gwinner’s industry experience is in retail, where he developed merchandise plans accounting for $4.5 million in sales and implemented merchandise distribution strategies for 29 branch stores at a division of May department stores.

At K-State, Gwinner has taught Marketing Management, Services Marketing, Professional Selling, Principles of Marketing, and Marketing Concepts and Research in the Master of Business Administration program. In recognition of his teaching performance, he received the Hormel Meritorious Teaching Award from the Marketing Management Association and the Commerce Bank Award for Distinguished Undergraduate Teaching from K-State.

Gwinner's research expertise is in the area of understanding and improving aspects of the employee-customer encounter, relational benefits in service businesses and corporate event sponsorship. He has published 36 peer-reviewed journal articles and three book chapters. In addition, his research has been presented more than 45 times at a variety of national and international conferences. Gwinner won the Outstanding Research Paper Award for the best article published in the Journal of Service Research. In 2005, his research on consumer relational benefits was recognized as the most influential article published in the Journal of the Academy of Marketing Science in the prior seven years.

Gwinner is past chair of the American Marketing Association’s Services Marketing Special Interest Group, and he has more than 33 years of combined service on the editorial review boards of the Journal of Service Research, Journal of Marketing Education and Marketing Education Review. He was honored in 2009 with the distinction of Services Research Faculty Fellow from the Center for Services Leadership at Arizona State University.

Gwinner has consulted with a variety of organizations, Bayer HealthCare Animal Health North America, the Food Animal Welfare Network, the National Food Animal Veterinary Institute, Sprint Nextel Corp., Anderson Consulting, Veriprime, Jalas, Honeywell International Inc. and the American Veterinary Medical Association.  In addition, he has supervised marketing research projects for many small and midsized business organizations throughout Kansas. 

Gwinner serves on several community and company boards, including the Coronado Area Council Boy Scouts of America board of directors, Flint Hills Discovery Center Foundation board of directors, MidWest Veterinary Specialty Hospital board of directors and the Service 360 Partners advisory council.

From 2005-2007, Gwinner and two K-State colleagues engaged in a series of high profile, cross-disciplinary, applied research studies dealing with the severe shortage of food animal veterinarians in North America and the implications this has for public health and safety. The project consisted of a 12-panel Delphi study, 10 Internet surveys and seven focus groups. A 1,400-page management research report was finalized for the project sponsor in 2006. Additionally, data from the project resulted in eight peer-reviewed journal manuscripts and eight fully-funded conference presentations.

Because of the importance of the study for the future of the food animal veterinary profession and, ultimately, food safety, the sponsors of the project hired the public relations firm Fleishman-Hillard to promote the research results. This produced articles in 44 newspapers across the nation, including the Washington Post and San Francisco Chronicle; stories posted on 30 news Web sites, including and Yahoo! News; and broadcast stories on four radio stations and three television stations. The estimated reach of the promotional effort is more than 16 million people.

Gwinner can be reached at 785-532-2783 or