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Media Relations
Kansas State University
9 Anderson Hall
Manhattan, KS 66506
785-532-6415
media@k-state.edu
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  5. Kevin P. Gwinner bio

KEVIN P. GWINNER
Associate professor of marketing
Department head of marketing

 

Kevin GwinnerKevin Gwinner is an associate professor and department head of marketing at Kansas State University. He received his doctorate in marketing from Arizona State University. He also holds a master's degree in business administration as well as a bachelor's degree in finance. Gwinner’s industry experience is in retail, where he developed merchandise plans accounting for $4.5 million in sales and implemented merchandise distribution strategies for 29 branch stores at a division of May department stores.

At K-State, Gwinner has taught Marketing Management, Services Marketing, Professional Selling, Principles of Marketing, and Marketing Concepts and Research in the M.B.A. program. In recognition of his teaching performance, he was awarded the Hormel Meritorious Teaching Award by the Marketing Management Association in 2005 and the Commerce Bank Award for Distinguished Undergraduate Teaching by K-State in 2004.

Gwinner has research expertise in the area of understanding and improving aspects of the employee-customer encounter, cross-cultural relational benefits, and corporate event sponsorship. He has published 28 peer-reviewed journal articles and book chapters. In addition, his research has been presented more than 43 times at a variety of national and international conferences. Gwinner won the Outstanding Research Paper Award for the best article published in the Journal of Service Research in both 2002 and 2006. In 2005, his research on consumer relational benefits was recognized as the most influential article published in the Journal of the Academy of Marketing Science in the prior seven years.

Gwinner has served as chair of the American Marketing Association’s services marketing special interest group. He also served three years in the K-State Faculty Senate and has more than 13 years of combined service on the editorial review boards of the Journal of Marketing Education and Marketing Education Review. In 2006, he was named a Tilford Fellow at K-State for efforts in infusing multicultural competencies into the marketing curriculum and was honored with the distinction of Services Research Faculty Fellow in 2003 from the Center for Services Leadership at Arizona State University.

Gwinner has consulted with a variety of organizations including Sprint, Anderson Consulting, Veriprime, and the American Veterinary Medical Association. In addition, he has supervised marketing research projects for many small and mid-sized business organizations throughout Kansas. Aspects of his consulting activity were highlighted in an August 2005 article in the New York Times. Gwinner is an expert in marketing research methods and analysis techniques. He has a broad base of applied experience in all methods of surveying, advanced multivariate statistical analysis techniques and report writing focused on practical, cost-effective business solutions.

Gwinner can be reached for comment at 785-532-2783 or by e-mail at kgwinner@k-state.edu.