With
the influx of stories in the media about contaminated food, consumers
may wonder if safe food exists. K-State researchers have been
examining processes which can more quickly detect harmful organisms.
But consumers may not be willing to pay more for increased safety
precautions.
John A. (Sean) Fox, professor of agricultural economics at Kansas State University, has conducted numerous studies to determine how consumers react to food safety risks and how much they are willing to pay for safer food.
His other research interests include consumer response to irradiated meat and genetically modified food, and the impact of Mad Cow Disease on the U.S. beef industry.
Fox received his bachelor's degree in agricultural science from University College, Dublin, Ireland, in 1989. In 1994, he received his doctorate in agricultural economics from Iowa State University. He has worked at K-State since 1994.
Fox is a member of the American Agricultural Economics Association, the U.S. Department of Agriculture Food Safety Consortium, and the Gamma Sigma Delta agricultural honor society. He received the Gamma Sigma Delta Early Career Award in 1997.
Fox can be contacted at 785-532-4446 or through e-mail at seanfox@k-state.edu.