News Features

CECD works with K-State journalism class to create publications

K-State Engagement E-News, December 2007 (PDF)

by Stephanie Faulk

Three panel display board created for CECD.

Three panel display board created for CECD. Each 10 inch by 10 inch is mounted on foam core. Concepts can be switched out for different target audiences.

The Center for Engagement and Community Development partnered with a K-State journalism class this fall to create a slew of new promotional materials for CECD. This relationship was mutually beneficial — the journalism students practiced their public relations skills with a real-world client and CECD received professional publications for their use.

"The students get to stretch their creative muscles in a guided, yet secure atmosphere," professor Linda Harvey said. "It's through the creative give-and-take with the professor and the client representatives that students gain both an appreciation of and confidence within their abilities."

The give-and-take relationship between the two groups was at times challenging. Often, people outside of the design world do not know how to verbalize what they want; they just know it when they see it. Conversely, the designers may have trouble working on a project without strong direction. Both sides had to think constructively and do what they could to reach a common ground.

Three-fold brochure created for CECD.

Three-fold brochure created for CECD. It describes the purpose, goals and initiatives at CECD. The soft greens and creams complement other promotional materials.

"It was fun to get real world experience and have the possibility of getting your work published," public relations student Jenny Hartigan said.

The PR Techniques class created many different materials for CECD including logos, display boards, brochures, direct mail packages and more. Each piece provided a new challenge to the class; and at each step of the process the students' relationship with CECD grew.

"It was nice to have your work taken seriously rather than just graded then thrown away," Casey Calhoun, a senior in public relations, said.

The relationship between CECD and the journalism class is in and of itself an example of what CECD strives to do every day — create a partnership in which both parties gain valuable knowledge or skills.

"When students interact with a real-world client, they learn more about what their work will be like outside of their current academic world and how to apply what they learned in the classroom," Harvey said.