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Communication is the transfer of information and knowledge. Today, when communicating through Graphic Design, we see a more complex process and world confronting students and designers. It is the intention of the Graphic Design faculty at Kansas State University to educate our students and provide a solid foundation for communicating ideas visually to an international community.

This graphic design foundation and education is based on a human centeredness approach which goes beyond "just training". A thorough graphic design experience includes a strong foundation in the Arts and Sciences and a pre-graphic design Visual Arts curriculum. The A&S courses enhance our ability to solve problems and provides an awareness and understanding of our constantly changing world.

The pre-graphic design curriculum establishes a foundation in the fundamentals of image making and organization of space. The Graphic Design curriculum is based on the understanding of problem solving relative to assigned increasingly complex projects and experiences.

Students are encouraged to research, analyze, plan, create, execute/produce, evaluate and refine during each level of study. Students develop the ability to work in groups as well as individually on design projects. In these situations design students realize how to manage time and utilize resources to solve creative problems.

Acquiring solid manual and technical skills relevant to the tools and materials required for use in the design field is critical. Technical insight and use is injected into most Graphic Design courses. The merging of knowledge and creative experiences in an academic environment with industry processes/standards and culture is also integral to the development of each student.

The KSU program is an educational program designed to focus on the issues of contemporary visual communications. KSU prepares flexible designers for an international community accentuated by accelerated changes in ideas/tools/technology. Students also are encouraged to answer the question of social responsibility in relation to design. They must address the issue of what they create and its impact on contemporary society.

After completing the Graphic Design program, students will have developed a personal visual vocabulary. This creative personal vision will enable them to contribute to the future development of Graphic Design with their ideas and visual concepts.

"Graphic design is the profession that plans and executes the design of visual communication according to the needs of audiences and in the context for which communication is intended." (American Institute of Graphic Design)

"Graphic designers apply what they have learned about physical, cognitive, social, and cultural human factors to communication planning and the creation of appropriate form that interprets, informs, instructs, and persuades. Graphic designers use various technologies as means for creating visual form and as an environment through which communication takes place. Graphic designers plan, analyze, create, and evaluate visual solutions to communication problems. Their work ranges from the development of strategies to solve large-scale communications problems, to the design of effective communication products, such as publications, computer programs, packaging, exhibits, and signage." (National Association of Schools of Art and Design )


GRAPHIC DESIGN CONCENTRATION

A. Pre-Graphic Design Foundation Recommendations
ART 105 1 hr Art Careers Seminar
ART 201 2 hrs Visual Communication Foundation
B. Concentration
ART 205 3 hrs Graphic Design Studio I
ART 285 3 hrs Illustration I
ART 290 3 hrs Computer Imaging
ART 400 3 hrs Computer Imaging
ART 575 3 hrs Graphic Design: Digital Environment
ART 576 3 hrs Advanced Typography
ART 580 3 hrs Graphic Design Senior Studio
ART 410 2 hrs BFA Exhibition or Portfolio Presentations
Total 23 hrs
C. Suggested Electives
ART 405 3 hrs Illustration II
ART 577 3 hrs Matrix Business Practices
ART 582 6 hrs Visual Communication Internship
ART 601 3 hrs Graphic Design: History/Theor/Criticism
ART 623 3 hrs Advanced Concepts in Computer
Art and Design
ART 631 3 hrs Contemporary Media Seminar

 

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