Han, Jae-Joon
Professor of Visual Design
School of Design
Seoul Women's University

Posters - Digital Prints

I am very interested in my mother tongue, Hangeul.
This writing system was designed around 1440.
There was a clear philosophical background to the development of Hangeul. It is a very systemic in structure. It includes theory of Tae Geuk (the Great Absolute), Um Yang O-haeng (the principles of the positive and negative, and five elements). That is an actualization of a human centered philosophy. Therefore, Hangeul is a profound and broad philosophical entity, and it is like a treasure box that is full of simple but countless modeling principles.
Utilizing natural phonetics and sounding principles, Hangeul typefaces are made. Its shape and sounding principles are closely related. Therefore, Hangeul visualizes all Korean pronunciation and its associated philosophies.

From this, I study the principles that visualize sound, and I am developing a special visual writing system. Two submissions are developed based on this background.

One is organized using Hangeul elements that sound similar to "SEE". The other one is organized using Hangeul elements that sound similar to "ALL". They have meanings similar to "seed" and "egg" (or "kernel"), or "origin" and "root".