Marketing

A major in marketing gives your career versatility and a potential for growth not found in many other areas.  Marketing involves determining consumer needs, translating those needs into products and services, and selling them in a competitive, global marketplace.  Students will take courses in communications (written and oral), mathematics, economics, management, humanities, natural and social sciences, in addition to marketing.

Related career titles

Account manager
Advertising executive
Brand manager
Buyer
College/University Faculty*
Consultant
Customer affairs manager
Fundraiser
Insurance agent
Market researcher
Merchandising specialist
New product representative
Public relations representative
Purchasing agent
Recruiter
Research analyst
Retail sales representative
Sales manager

*Additional training required for these occupations

Resources available in ACIC*

Career Guide for Sales and Marketing
Career Opportunities in the Publishing Industry
Careers in Focus: Entrepreneurs
Careers in Marketing

Opportunities in Marketing Careers
Opportunities in Retailing Careers
Vault Guide to Marketing and Brand Management

*Books are available for checkout.

Related marketing links

K-State Department of Marketing
http://cba.k-state.edu/about/departments-initiatives/marketing/index.html

American Marketing Association
http://www.marketingpower.com

Breaking into the Careers Field of Marketing
http://marketing.about.com/od/careersinmarketing/a/brkintomrktng.htm

Marketing Careers Overview
http://www.careeroverview.com/marketing-careers.html

Knowledge Source for Marketing
http://www.knowthis.com

Marketing Research Association
http://www.mra-net.org

Marketing Today
http://www.marketingtoday.com