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2025 Visionary Plan

Innovation and Inspiration Campaign

If you have questions or comments, or suggestions, please send an email to 2025@k-state.edu.

SEM Implementation Committees, Teams, and Task Forces

Steering Committee

The Strategic Enrollment Management Steering Committee is providing oversight of the implementation of the SEM plan. The steering committee with evolve in the early fall to a strategic enrollment management governance committee.

MemberTitle
Charles TaberProject Sponsor and Co-Chair
Provost and Executive Vice President
Pat BoscoProject Sponsor and Co-Chair
Vice President for Student Life and Dean of Students
Lynn CarlinProject Coordinator
Special Assistant to the Provost and Executive Vice President
Ethan EricksonProject Coordinator
Assistant Vice President for Budget Planning, Administration and Finance
Stephanie BannisterAssistant Vice President for Student Life for Education and Personal Development, Student Life
John BuckwalterDean, College of Human Ecology
Grant ChapmanAssociate Provost, International Programs
Gary ClarkSenior Associate Dean, College of Engineering
Tim de NobleDean, College of Architecture, Planning and Design
Greg EiseleinDirector of K-State First, Professor of English, College of Arts and Sciences
Robert GamezDirector, Student Financial Assistance, Student Life
Molly McGaugheyDirector, Undergraduate Admissions, Student Life
Jeff MorrisVice President, Communications and Marketing
Brian NiehoffAssociate Provost for Institutional Effectiveness, Office of the Provost
Karen PedersenDean, K-State Global Campus
Gary PrattChief Information Officer
Adrian RodriguezAssociate Vice President for Student Life of Diversity and
Multicultural Student Affairs, Student Life
Carol ShanklinDean, Graduate School
Huron Consulting Team
MemberTitle
Peter StokesManaging Director, Huron Consulting
Rose MartinelliSenior Director, Huron Consulting
Steven SchuetzManager, Huron Consulting
David MyersAnalyst, Huron Consulting
Bijan WarnerVice President, Enrollment Analytics, Whiteboard Higher Education
Rob BielbyVice President, Analytics and Insight, Whiteboard Higher Education
Jenn DowdDirector, Enrollment Analytics, Whiteboard Higher Education
Data and Information Team

The Data and Information Team provides expertise, data, and information to support the SEM plan implementation.

MemberTitle
Robert AutenAssociate Registrar, Student Life
Sara BlankleyAssociate Director, Undergraduate Admissions, Student Life
Don BoggsAssociate Dean, Academic Programs, College of Agriculture
Lynn CarlinSpecial Assistant to the Provost and Executive Vice President
Grant ChapmanAssociate Provost, International Programs
Kimathi ChomaAssistant Dean, Diversity, Recruitment, and Retention, College of Arts and Sciences
Gary ClarkSenior Associate Dean, College of Engineering
Jan ElsasserAssistant Vice President for Student Life, Student Life Technology and Information Services, Student Life
Ethan EricksonAssistant Vice President for Budget Planning, Administration and Finance
Lynn EwanowAssociate Dean, College of Architecture, Planning and Design
Bronwyn FeesAssociate Dean, Academic Affairs, College of Human Ecology
Robert GamezDirector, Student Financial Assistance, Student Life
Long HuynhAssociate Dean, Enrollment Management and Marketing, K-State Global Campus
Bente JandaAssistant Dean, Undergraduate Student Services, College of Business Administration
Emily LehningAssociate Vice President for Student Life and Director of New Student Services, Student Life
Ashley MartinExecutive Director, University Marketing and Creative Services, Communications and Marketing
Molly McGaugheyDirector, Admissions, Student Life
Brian NiehoffAssociate Provost for Institutional Effectiveness, Office of the Provost
Sara OpperudComputer Information Specialist, Technology and Information Services, Student Life
Roger SchiefereckeAssistant Dean and Director, Center for Student Success and Professional Services, College of Education
Scott SchlenderAcademic Services Coordinator, Graduate School
Carol ShanklinDean, Graduate School 
Christopher SmithExecutive Director, Enrollment Management, K-State Polytechnic
David WarrenStatistical and Information Officer, Planning and Analysis, Office of the Provost
Financial Aid and Scholarship Task Force
Objective

The Financial Aid and Scholarship Task Force will play a key role in the successful implementation of K-State’s strategic goal to adopt a disciplined approach to institutional financial aid and scholarships that balances enrollment and student success goals. The Task Force will assist in the design of an institutional aid strategy that meets market expectations and aligns with institutional enrollment priorities. The Task Force will review price elasticity and aid optimization analyses that explore the tradeoffs between student headcount, profile, student success, and net tuition revenue. The Task Force will present recommendations to the SEM Plan Governance Committee focused on becoming more efficient and thoughtful in the use of scarce financial resources to achieve institutional goals:

  • ensuring that students receive aid packages that meet student needs while safeguarding limited funds
  • becoming more process-oriented to integrate data-driven decisions in the financial aid process
  • maintaining the University’s competitive financial aid position vis-à-vis an increasingly competitive field, and
  • determining the use of College-Based endowment funds in achieving K-State enrollment and retention goals.
Membership
MemberTitle
Gary ClarkSenior Associate Dean, College of Engineering, Co-Chair
Robert GamezDirector, Student Financial Assistance, Student Life, Co-Chair
Amit ChakrabartiDean, College of Arts and Sciences
Mandy ColeDirector, Administrative Support Center, Administration and Finance
Eric HigginsAssociate Dean for Finance, College of Business Administration
Shawna JordanAssistant Dean for Student Support, College of Human Ecology
Ashley MartinExecutive Director, University Marketing and Creative Services, Communications and Marketing
Debbie MercerDean, College of Education
John MorrisVice President of Development, KSU Foundation
Denise TabbAssistant Director for Scholarships, Student Financial Assistance, Student Life
Out-of-State Recruitment Task Force
Objective

The Out-of-State Recruitment Task Force will play a key role in advancing the work of K-State’s SEM Plan by prioritizing and acting on the out-of-state marketing and recruitment strategies and ultimately supporting K-State’s strategic goal to increase the percentage of non-resident, students at all levels. The Task Force will assist in identifying appropriate non-resident student markets and assess whether current recruitment tactics and marketing messages are optimized to attract students who are a good fit with K-State. The Task Force will develop recommendations for reaching and engaging non-resident students in order to regain, stabilize, and grow KSU’s out-of-state freshmen population to 20% of the freshmen class in five years.

Membership
MemberTitle
Tim de NobleDean, College of Architecture, Planning and Design, Co-Chair
Emily LehningAssociate Vice President, New Student Services, Student Life, Co-Chair
Kimathi ChomaAssistant Dean, Diversity, Recruitment, and Retention, College of Arts and Sciences
Darren DawsonDean, College of Engineering
Ethan EricksonAssistant Vice President for Budget Planning, Administration and Finance
Molly McGaugheyDirector, Undergraduate Admissions, Student Life
Larry MoederAssociate Vice President and Executive Director of Admissions and Student Financial Assistance, Student Life
Jeff MorrisVice President, Communications and Marketing
Karen PedersenDean, K-State Global Campus
Christopher SmithExecutive Director, Enrollment Management and Marketing Services, K-State Polytechnic
Marketing and Communications Task Force
Objective

The Marketing and Communications Task Force will play a key role in the successful implementation of K-State’s strategic goal to design a unified prospective student brand and marketing messaging strategy across the university and all student segments. The Task Force will develop a sophisticated marketing approach, targeting specific geographic areas and student demographics, and deliver a more customized student messaging experience to grow a larger applicant pool. While current student marketing tends to be a one-size-fits-all approach, K-State must market itself to attract a more diverse audience and allocate resources to develop a stronger digital presence to help penetrate less traditional, more modern markets.

Membership
MemberTitle
Jeff MorrisVice President, Communications and Marketing, Co-Chair
George WidenorDirector, Marketing and Communication Services, K-State Global Campus, Co-Chair
Kevin GwinnerDean, College of Business Administration
Craig WanklynAssistant Dean, Recruitment and Assistant Professor, College of Engineering
Sandy KleinAssistant Dean, Academic Programs, College of Agriculture
Steve SmethersAssociate Professor and Associate Director for Undergraduate Studies, A.Q. Miller School of Journalism and Mass Communications, College of Arts & Sciences
Ashley MartinExecutive Director, University Marketing and Communication Services, Communications and Marketing
Kevin CookInterim Associate Director, Housing and Dining, Student Life
Joni SmollerAssociate Athletic Director, Fan Experience and Sales, K-State Athletics
Bryon WilliamsAssistant Director, New Student Services, Student Life
Transfer Students Task Force
Objective

The Transfer Student Task Force will play a key role in the successful implementation of K-State’s strategic goal to increase the number of students transferring to K-State through enhanced outreach efforts, streamlined onboarding and targeted support services. The Task Force will assist in examining the current approach to the recruitment and retention of transfer student markets and assess whether current recruitment tactics and student services are optimized to attract and retain transfer students who are a good fit with K-State. The Task Force will begin with a focus on developing recommendations for reaching and engaging transfer students to regain, stabilize, and grow KSU’s transfer cohort back above 1,000 students by 2023 (4% annually).

Membership 
MemberTitle
Adrian RodriguezAssociate Vice President for Student Life of Diversity and Multicultural Student Affairs, Student Life, Co-Chair
Brian NiehoffAssociate Provost for Institutional Effectiveness, Office of the Provost, Co-Chair
Pamela EricksonDirector, Student and Faculty Services, K-State Global Campus
Deana CoreAssistant Director, New Student Services, Student Life
Susan LannouDirector, Student Recruitment, College of Architecture, Planning and Design
Roger SchiefereckeAssistant Dean and Director, Center for Student Success and Professional Services, College of Education
Tanya GonzalezProfessor, English, College of Arts & Sciences
Brenee KingProgram and Project Administrator, Office of the Provost
Nozella BrownCounty Extension Director, KSRE
Don BoggsAssociate Dean, Academic Programs, College of Agriculture
Student Success Task Force
Objective

The Student Success Task Force will play a key role in the successful implementation of K-State’s strategic goals to increase retention and graduation rates. The Task Force will assist in designing a strategy to improve coordination, collaboration, and communication around retention and student success and remove barriers or adjust policies that negatively impact student progression, retention, and overall success. This task force will recognize the integration of the entire Student Lifecycle and the interrelationship of seating a class and graduating a class. The Task Force will identify specific groups of students who we know today are “at-risk” (or expected to be “at-risk” upon enrollment) and mitigate attrition by designing intervention strategies, targeted support services and wrap-around services to improve cohort retention and 4-year and 6-year graduation rates and to position KSU to meet and exceed peer averages.

Membership
MemberTitle
Stephanie BannisterAssistant Vice President, Student Life for Education and Personal Development, Student Life, Co-Chair
Greg EiseleinDirector of K-State First and Professor, English, College of Arts & Sciences, Co-Chair
Bente JandaAssistant Dean for Student Services and Academic Advisor, College of Business Administration
Mary TolarDirector, Staley School for Leadership Studies and Professor, Office of Provost
Mickey RansomInterim Department Head and Professor, Agronomy, College of Agriculture
Andrea FeldkampAdvisor, Food, Nutrition, and Dietetic Health, College of Human Ecology
Sarah BarrettClery Act Coordinator and Food Pantry, Administration and Finance
Kerri KellerExecutive Director, Career Center, Student Life
Kristin WallerAssistant Athletic Director, Student-Athlete Services, K-State Athletics
Lori GoetschDean, K-State Libraries
Graduate, Global, and International Students Task Force
Objective

The Graduate, Global, and International Students Task Force will play a key role in the successful implementation of K-State’s strategic goals to define the role of the Global Campus and Graduate School within the K-State System and to address and improve enrollments of international students at all levels. The Task Force will assist in the development of governance structures for online and graduate education and define how academic program development and enrollment growth goals should be integrated into the University’s comprehensive enrollment management strategy, and to develop a long-term strategy for international student enrollment. This Task Force will involve key stakeholders and leadership (central and college-based) to determine how and where the Global Campus, the Graduate School, Olathe and Polytechnic can grow, and the role increasing International student enrollment might play. The Task Force will recommend the appropriate organizational structure for the Global Campus and Graduate School enrollment operations, informed by a well-defined governance structure and program capacity. The Task Force will provide a framework to support the launch of new academic programs (Academic Incubator) and inform the extent to which internal capabilities need to be built out. The Task Force will ensure success by establishing a set of performance metrics for each academic program.

Membership
MemberTitle
Karen PedersenDean, K-State Global Campus, Co-Chair
Carol ShanklinDean, Graduate School, Co-Chair
John BuckwalterDean, College of Human Ecology, Co-Chair
Grant ChapmanAssociate Provost, International Programs
Alysia StarkeyInterim Dean and CEO, K-State Polytechnic
Becky StutevilleAssistant Dean, Academic Support Services and Teaching and Associate Professor, K-State Olathe
Trish GottAssistant Director, Staley School of Leadership Studies
Jan MiddendorfAssociate Director, Sustainable Intensification Innovation Lab, College of Agriculture
Allen FeatherstoneHead, Agricultural Economics, College of Agriculture
Chwen SheuAssociate Dean, Academic Programs, College of Business Administration
Enrollment Data, Technology, and Systems Task Force
Objective

The Enrollment Data, Technology and Systems Task Force will work to deploy a centralized prospective student CRM to foster collaboration university-wide in the recruitment and enrollment of students. The Task Force will also work to ensure the universal adoption of the Student Success Collaborative which will enable faculty and staff to utilize data to holistically support students and have informed interventions as students’ progress through K-State. Working with the other SEM task forces, the Task Force will also identify and define the key recruitment and retention metrics and an accompanying reporting process that will support data driven decision-making and optimize enrollment operations. The Task Force will then present options or recommendations to the SEM Implementation Team for approval. It is expected that the Task Force will establish specific project teams as needed to support the key activities listed below.

Membership
MemberTitle
Gary PrattChief Information Officer, Co-Chair
Jan ElsasserAssistant Vice President, Student Life Technology and Information Systems, Student Life, Co-Chair
Kathy BurkholderStrategic Initiatives and Systems, K-State Global Campus
Brad CunninghamCoordinator, University Advising, Provost and Undergraduate Studies
Betsy DraperAssociate Vice Provost, Information Technology Services
Lynn EwanowAssociate Professor and Associate Dean, College of Architecture, Planning and Design
Scott FinkeldeiInterim Director, Office of Mediated Education
Tanya McGeeAssociate Director, Student Financial Assistance, Student Life
Brian NiehoffAssociate Provost for Institutional Effectiveness, Office of the Provost
Christopher UrbanAssistant Director, Data Analytics, Office of the Provost
Shannon WashburnAssistant Dean and Professor, Academic Programs, College of Agriculture